Business

Business managers coordinate business activities in both private industry and public agencies. They are responsible for operations, maintenance, purchasing, planning, organizing, budgeting, and directing the work of the employees. Business executives are the higher-level management staff, directing the activities of the firm. They develop and administer policies to maximize profits. They also direct financial programs and develop policies aimed at maintaining good relations with the public, stockholders, employees, and customers.

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Programs Offered

Transfer Preparation
Career Opportunities
Associate Degree for Transfer
- Business Administration 2.0
  Students who began college fall 2022 or later, must follow this version 2.0. Students may satisfy the requirements of this degree with approved courses (which may be fewer units) taken at other California community colleges. The courses listed below are SMC courses. If completed entirely at SMC, the Area of Emphasis requires 29 units.
Associate Degrees
Certificates of Achievement

NOTE: There are three or four Core courses in all Business Certificates of Achievement (except Insurance Specialist). These Core courses are required for all students, and should be completed BEFORE taking Concentration courses. Moreover, Business 1 should be completed BEFORE enrolling in other Core courses.

Associate Degree for Transfer Requirements

Completion of 60 semester units or 90 quarter units of degree-applicable courses,
Minimum overall grade point average of 2.0,
Minimum grade of “C” (or “P”) for each course in the major, and
Completion of Cal-GETC

Associate Degree Requirements

An Associate degree is granted upon successful completion of a program of study with a minimum grade point average (GPA) of 2.0 (C) in degree applicable coursework and a minimum of 60 degree applicable semester units, including:

Completion of the area of emphasis with a grade of C or higher in each course, or with a P if the course was taken on a Pass/No Pass basis, and the P is equal to a C or higher;
Completion of one of the following general education patterns: SMC GE or Cal-GETC
Completion of the SMC Global Citizenship graduation requirement.

Certificate of Achievement Requirements

A Certificate of Achievement is granted upon successful completion of a program of study with a minimum overall grade point average (GPA) of 2.0 (C) and a designated minimum number of units, including:

Completion of the area of emphasis with a grade of C or higher in each course, or with a P if the course was taken on a Pass/No Pass basis, and the P is equal to a C or higher;
Completion of at least 50% of area of emphasis units at Santa Monica College. Department Chairs have the discretion to waive the 50% minimum units required at SMC to meet the major or area of emphasis. All major coursework must be completed with a “C” or better grade.

Catalog Rights

Transfer Preparation

Many colleges/universities offer baccalaureate degrees in this field. Students planning to transfer to a four-year college or university should complete the lower-division major requirements and the general education pattern for the specific transfer institution. SMC has articulation agreements with the many UC and CSU campuses, as well as several private and out-of-state institutions.

Exact major requirements for UC and CSU campuses can be found online at assist.org.

A listing of private, nonprofit California colleges and universities can be found online at aiccu.edu. For articulation agreements between SMC and some of these institutions see smc.edu/articulation.

SMC offers the Business Administration 2.0 Associate Degree for Transfer. Students completing this degree are eligible for priority transfer admission consideration in the majors at many California State University campuses. In addition, students will be required to complete no more than 60 semester/90 quarter CSU units of coursework after transfer to complete the baccalaureate degree.

NOTE: Students considering transfer to a UC, private, or out-of-state school should consult a counselor BEFORE applying to transfer, as the transfer requirements may be different from those required for the Business Administration 2.0 AS-T.

The most current list of CSU campuses accepting this Associate Degree for Transfer is available online at calstate.edu/transfer/adt-search/search.shtml

Business Administration 2.0, Associate Degree for Transfer

Upon successful completion of the Santa Monica College AS-T in Business Administration 2.0, students will have a strong academic foundation in the field and be prepared for upper-division baccalaureate study. This coursework will satisfy most of the lower-division Business requirements at many institutions and the California State University system. This degree is intended for students who are interested in the theory of Business and are planning on transferring to a four-year university and majoring in Business.

Completion of this degree will likely give you priority admission consideration in the majors at the CSU campuses listed below. In addition, you will need to complete no more than 60 semester/90 quarter CSU units of coursework after transfer to complete your degree. If you are considering transfer to a UC, private, or out-of-state university, please consult a counselor before applying to transfer, as that institution’s transfer requirements might be different from those required for the AS-T in Business Administration 2.0.

The Associate Degree for Transfer is designed to facilitate transfer admission to a CSU in a similar major. If you are considering transfer to a UC, private, or out-of-state school, consult a counselor regarding the transfer requirements of that institution.

Note: while a minimum GPA of 2.0 is required for admission to a CSU, some majors/campuses may require a higher GPA. Please consult with a counselor for details.

Program Learning Outcomes: Upon completion of a degree in Business Administration 2.0 students will demonstrate coherent and comprehensive analyses of business issues and identify and resolve ethical dilemmas in the domestic and global business environment.

Area of Emphasis: (29 units)

Required Core Courses: (29 units)

ACCTG 1,Introduction to Financial Accounting(5)

ACCTG 2,Corporate Financial and Managerial Accounting(5)

BUS 5,Business Law and the Legal Environment(3)

BUS 32,Business Communications (may substitute with BUS 1)(3)

ECON 1,Principles of Microeconomics(3)

ECON 2,Principles of Macroeconomics(3)

STAT C1000,Elementary Statistics (formerly MATH 54)(4)

(Students transferring to CSU Northridge please note: CSUN Business department will NOT accept UCLA XL10 Statistics to satisfy the business statistics requirement)

Select 1 courses from the following if not used above: (3 units minimum)

MATH 7,Calculus 1(5*)

MATH 21,Finite Mathematics(3)

MATH 28,Calculus 1 for Business and Social Science(5*)

*Note: Maximum UC credit for MATH 7 and 28 is one course.

NOTE: The majority of CSU campuses require Business Calculus either for admission or graduation. It is highly recommended that students take this course at the community college (see assist.org for math requirements for your transfer institution).

Business, Associate Degree

Please note: This is NOT the CSU transfer degree. For details about the Business Administration Associate in Science for Transfer (AS-T) to CSU, please see above.

This program prepares students for careers in business. Students can personalize their academic or career path by selecting any business courses below, or they can choose to focus on a particular area of study, including marketing, entrepreneurship, or finance. Business professionals are responsible for operations, maintenance, purchasing, planning, organizing, budgeting, and directing employees. Promotion to executive level positions may involve higher-level management of staff, as well as overseeing corporate activities such as financial programs and policies.

Program Learning Outcomes: Upon completion of the program, students will demonstrate coherent and comprehensive analyses of business issues, and identify and resolve ethical dilemmas in the domestic and global business environment.

Area of Emphasis: (24 units)

Required Core Courses: (12 units minimum)

ACCTG 1,Introduction to Financial Accounting(5)

ACCTG 21,Business Bookkeeping(3)

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BUS 1,Introduction to Business(3)

BUS 5,Business Law and the Legal Environment(3)

BUS 32,Business Communications(3)

Using the electives below, students may focus on a particular academic or career path (including Marketing, Insurance, Global Trade and Logistics, Entrepreneurship/Small Business Management, Finance, Management/Leadership, Retail/Hospitality/Tourism, and/or General Business) or may create their own academic or career path by selecting a combination of courses that meets career goals: (12 units minimum required)

Marketing

BUS 20,Principles of Marketing(3)

BUS 22,Introduction to Advertising(3)

BUS 23,Principles of Selling(3)

BUS 26,Marketing Research and Consumer Behavior(3)

BUS 28,Marketing Promotion(3)

BUS 29,Public Relations and Publicity (same as JOURN 43)(3)

BUS 33,Broadcast Advertising (same as MEDIA 18)(3)

BUS 34A,Introduction to Digital Marketing (formerly BUS 34)(3)

BUS 34B,Digital Marketing Applications (same as CIS 70)(3)

BUS 35,Customer Relationship Management(3)

BUS 36B,Introduction to Salesforce Marketing Cloud(3)

CIS 70,Digital Marketing Applications (same as BUS 34B)(3)

JOURN 43,Public Relations and Publicity (same as BUS 29)(3)

MEDIA 18,Broadcast Advertising (same as BUS 33)(3)

Insurance

BUS 15,Introduction to Insurance with Code and Ethics(3)

BUS 15B,Introduction to Life and Health Insurance(3)

BUS 16,Personal Insurance(3)

BUS 17,Property and Liability Insurance(3)

BUS 18,Commercial Insurance(3)

Global Trade and Logistics

BUS 50,Introduction to International Business(3)

BUS 51,Intercultural Business Communication(3)

BUS 52,International Marketing(3)

BUS 53,Importing and Exporting(3)

BUS 54,International Management(3)

BUS 55,Southern California’s International Connections and Blue/Ocean Economy(3)

BUS 57,Introduction to Lean Six Sigma(3)

BUS 80,Principles of Logistics(3)

BUS 81,Transportation Management(3)

BUS 82,Supply Chain Management(3)

BUS 83,Operations Management(3)

BUS 84,Introduction to Procurement(3)

BUS 85,Project Management Global Trade and Logistics(3)

BUS 86,Earned Value Management Systems(3)

BUS 87,ERP System: Procurement(4)

Entrepreneurship and Small Business Management

BUS 8,Law for the Entrepreneur(3)

BUS 9,Intellectual Property for the Entrepreneur(3)

BUS 10,Introduction to Intellectual Property(1)

BUS 27,Introduction to E-Commerce (formerly same as CIS 27)(3)

BUS 37,Business of Hip-Hop Industry(3)

BUS 60,Design Thinking for the Entrepreneur(1)

BUS 63,Principles of Entrepreneurship(3)

Finance

ACCTG 45,Individual Financial Planning (same as BUS 45)(3)

BUS 45,Individual Financial Planning (same as ACCTG 45)(3)

BUS 46,Introduction to Investments(3)

BUS 47,Understanding Money for Lifelong Success (same as COUNS 47)(1)

COUNS 47,Understanding Money for Lifelong Success (same as BUS 47)(1)

Management/Leadership

BUS 36B,Introduction to Salesforce Marketing Cloud(3)

BUS 65,Management Principles(3)

BUS 67,Business Strategies(3)

BUS 72,Organizational Management and Leadership(3)

BUS 76,Human Resources Management(3)

BUS 76B,Compensation and Benefits(3)

BUS 79,Bargaining and Negotiations(3)

Real Estate

REALES 1,Real Estate Principles(3)

REALES 3,Real Estate Practice(3)

REALES 4,Real Estate Finance(3)

REALES 10,Property Management(3)

REALES 11,Affordable Housing Property Management(3)

Retail/Hospitality/Tourism

BUS 11,Introduction to the Hospitality Industry(3)

BUS 21,Merchandising Principles(3)

BUS 25,Advertising Display(3)

BUS 36A,Customer Service in the Digital Age(3)

General Business

BUS 6,Advanced Business Law (formerly same as ACCTG 26)(3)

BUS 7,Introduction to Sustainability in Business(3)

BUS 7B,Sustainability Reporting in Business(3)

BUS 7C,Corporate Sustainability Strategies in Business(3)

BUS 7D,Business Strategies and Social Sustainability(3)

BUS 14A,Women in Business(3)

BUS 40A,Introduction to Business Analytics(3)

BUS 56,Understanding the Business of Entertainment(3)

BUS 56B,Entertainment Law(3)

BUS 59,Design for Delight for the Entrepreneur(3)

BUS 62,Human Relations and Ethical Issues in Business(3)

BUS 64,Business Protocol and Professionalism(2)

BUS 69,Success in the Gig Economy(1)

Digital Marketing, Certificate of Achievement

The digital revolution in the business sector has led to an ever-increasing demand for skilled digital marketing professionals. Our program trains students to understand and develop various digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, pay per click (PPC) advertising, affiliate marketing, email marketing, and content marketing, and how these channels relate to the customer experience. Students use digital marketing applications and tools to create effective content and a dynamic web presence to drive brand awareness and generate leads, as well as measure and track online performance.

Program Learning Outcomes: Upon completion of the program, students can demonstrate the ability to build digital marketing channels for an effective, customer-focused strategy, and utilize applications and tools to create content, build a web presence, and measure and analyze online performance.

Area of Emphasis: (12 units)

Required Courses: (12 units)

BUS 34A,Introduction to Digital Marketing (formerly BUS 34)(3)

BUS 34B,Digital Marketing Applications (same as CIS 70)(3)

BUS 34C,Digital Marketing Analytics(3)

BUS 35,Customer Relationship Management(3)

CIS 70,Digital Marketing Applications (same as BUS 34B)(3)

Entry Level Business Information Assistant, Certificate of Achievement

Companies in various industries require employees who have basic business information systems and bookkeeping skills and can effectively communicate and interact with customers at an entry-level position.

Program Learning Outcomes: Upon completion of this program, students will demonstrate the ability to utilize business information systems, perform basic bookkeeping, communicate professionally in a business environment, and interact successfully with customers.

Area of Emphasis: (12 units)

Required Courses: (12 units)

Students can take either BUS 31 or BUS 32

ACCTG 21,Business Bookkeeping(3)

BUS 35,Customer Relationship Management(3)

CIS 4,Business Information Systems with Applications(3)

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BUS 31,Business English Fundamentals(3)

BUS 32,Business Communications(3)

Entrepreneurship, Certificate of Achievement

This program provides students the opportunity to develop the skills needed to analyze business issues and explore their own entrepreneurial vision as they produce a thorough business plan. The coursework leads to a strong foundation in entrepreneurship. SMC collaborates with the National Association for Community College Entrepreneurship (NACCE).

Program Learning Outcomes: Upon completion of the program, students will demonstrate coherent and comprehensive analyses of business issues, identify and resolve ethical dilemmas in the domestic and global business environment, and produce a thorough written business plan.

Area of Emphasis: (18 units)

Required Core Courses: (12 units)

ACCTG 1,Introduction to Financial Accounting(5)

ACCTG 21,Business Bookkeeping(3)

CIS 35A,QuickBooks Desktop (formerly CIS 35; formerly same as ACCTG 35)(3)

CIS 35B,QuickBooks Online(3)

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BUS 1,Introduction to Business(3)

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BUS 5,Business Law and the Legal Environment(3)

BUS 8,Law for the Entrepreneur(3)

BUS 9,Intellectual Property for the Entrepreneur(3)

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BUS 63,Principles of Entrepreneurship(3)

Select two or more courses from the following if not used above for a total of at least 6 units.

ACCTG 45,Individual Financial Planning (same as BUS 45)(3)

BUS 7,Introduction to Sustainability in Business(3)

BUS 8,Law for the Entrepreneur(3)

BUS 9,Intellectual Property for the Entrepreneur(3)

BUS 10,Introduction to Intellectual Property(1)

BUS 20,Principles of Marketing(3)

BUS 23,Principles of Selling(3)

BUS 27,Introduction to E-Commerce (formerly same as CIS 27)(3)

BUS 32,Business Communications(3)

BUS 34A,Introduction to Digital Marketing (formerly BUS 34)(3)

BUS 34B,Digital Marketing Applications (same as CIS 70)(3)

BUS 45,Individual Financial Planning (same as ACCTG 45)(3)

BUS 50,Introduction to International Business(3)

BUS 53,Importing and Exporting(3)

BUS 56,Understanding the Business of Entertainment(3)

BUS 59,Design for Delight for the Entrepreneur(3)

BUS 60,Design Thinking for the Entrepreneur(1)

BUS 65,Management Principles(3)

BUS 69,Success in the Gig Economy(1)

CIS 70,Digital Marketing Applications (same as BUS 34B)(3)

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BUS 80,Principles of Logistics(3)

BUS 82,Supply Chain Management(3)

Human Resources Management, Certificate of Achievement

The Human Resources certificate program examines the policies and practices used by human resource management staff to build and maintain an effective work force. Topics include human resource planning, job analysis, recruitment, selection, performance appraisal, manpower development, compensation, and labor relations.

Program Learning Outcomes: Upon completion of this program, students will be able to demonstrate an understanding of human resources management positions in government, private industry and other organizations; to aid existing managers in upgrading human resource management skills; and to assist employees for promotion to management/supervision positions. The certificate program provides the student with practical managerial skills. Upon completion of the program students will be able to identify the core competencies needed for a career in human resources and management. Build processes and procedures for a diverse and engaged workforce; learn how to communicate processes and procedures to your workforce; learn the fundamentals of performance management and develop your workforce.

Area of Emphasis: (12 units)

Required Courses: (12 units)

BUS 72,Organizational Management and Leadership(3)

BUS 76,Human Resources Management(3)

BUS 76B,Compensation and Benefits(3)

BUS 79,Bargaining and Negotiations(3)

Insurance Professional, Associate Degree or Certificate of Achievement

This program prepares students for highly skilled positions in the insurance industry, such as claims adjuster, examiner, investigator, salesperson, legal support worker, or insurance underwriter. Course offerings include personal insurance, property and liability insurance, commercial insurance, and ethics, among others.

Program Learning Outcomes: Upon completion of this program, students will demonstrate coherent and comprehensive understanding of various types of insurance products, including personal, property and liability, and commercial insurance.

Area of Emphasis: (26-28 units)

Required Courses: (26-28 units)

ACCTG 1,Introduction to Financial Accounting(5)

ACCTG 21,Business Bookkeeping(3)

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BUS 1,Introduction to Business(3)

BUS 5,Business Law and the Legal Environment(3)

BUS 15,Introduction to Insurance with Code and Ethics(2)

BUS 16,Personal Insurance(3)

BUS 17,Property and Liability Insurance(3)

BUS 18,Commercial Insurance(3)

BUS 32,Business Communications(3)

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CIS 30,Microsoft Excel(3)

ACCTG 31A,Excel for Accounting(3)

Insurance Specialist, Certificate of Achievement

Familiarity with insurance products and principles is useful in a wide variety of business pursuits as well as the task of addressing the numerous perils faced by each of us in our society.

Program Learning Outcomes: Upon completion of the program, *students will demonstrate an understanding of risk management principles, along with the ability to apply these principles to practical personal and business situations, e.g. the risk represented by vehicles that are owned by a business. *students will be familiar with the structure of the insurance industry understanding how it is regulated, where coverage is shopped for and purchased and finally how claims are resolved. *students will understand the products they are likely to consider including personal lines products (Automobile, Homeowners, Umbrella, Life, Health, Disability) and commercial products (Commercial Property, Business Auto, Crime, Inland and Ocean Marine, Business Interruption.

Area of Emphasis: (12 units)

Required Courses: (12 units)

BUS 15B,Introduction to Life and Health Insurance(3)

BUS 16,Personal Insurance(3)

BUS 17,Property and Liability Insurance(3)

BUS 18,Commercial Insurance(3)

International Business, Certificate of Achievement

After successful completion of the International Business Certificate of Achievement program, the student demonstrates the skills, knowledge, and training for entry-level positions in multinational companies and incorporates the global business perspective in to their current assignment. The student's knowledge and skills will include the ability to analyze global business opportunities as well as interact with others from different cultures. Individuals are able to prepare basic international commercial and shipping documents as well as to understand the issues that are involved in a global business operation. To gain a competitive edge in today's emerging marketplace, companies need professionals who know how to streamline diverse, supply-side activities on a global scale. If your aim is to extend your professional influence to the international market, the International Business Certificate of Achievement can help.

Program Learning Outcomes: Upon completion of the program, students will be able to analyze global business opportunities; compare and contrast the role that culture plays in global business operations; describe and compare international commercial and shipping documents; resolve ethical dilemmas in the domestic and global business environment; and apply business principles to international trade issues in the context of global citizenship.

Area of Emphasis: (18 units)

Required Core Courses: (9 units)

BUS 1,Introduction to Business(3)

BUS 53,Importing and Exporting(3)

BUS 54,International Management(3)

Select 3 courses from the following: (9 units)

BUS 50,Introduction to International Business(3)

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BUS 51,Intercultural Business Communication(3)

COM ST 37,Intercultural Communication(3)

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BUS 52,International Marketing(3)

BUS 57,Introduction to Lean Six Sigma(3)

BUS 80,Principles of Logistics(3)

BUS 81,Transportation Management(3)

BUS 82,Supply Chain Management(3)

BUS 83,Operations Management(3)

BUS 84,Introduction to Procurement(3)

BUS 85,Project Management Global Trade and Logistics(3)

BUS 87,EPR System: Procurement(4)

Introduction to Logistics and Supply Chain Management, Certificate of Achievement

The Introduction to Logistics and Supply Chain certificate program examines the policies and practices used by Logistics and Supply Chain management staff to build and maintain an effective workforce. Topics include human logistics basics, and supply chain analysis and simulations for students to understand the flow of products from manufacturing to shipping to warehouse to stores.

Program Learning Outcomes: Upon completion of this program, students will be able to understand how to move products across the globe with a career in logistics. Upon completion of the program students will be able to identify the core competencies needed for a career in logistics and supply chain management.

Area of Emphasis: (12 units)

Required Core Courses: (9 units)

BUS 1,Introduction to Business(3)

BUS 80,Principles of Logistics(3)

BUS 82,Supply Chain Management(3)

Select 1 course: (3 units)

BUS 53,Importing and Exporting(3)

BUS 55,Southern California's International Connections and Blue/Ocean Economy(3)

BUS 57,Introduction to Lean Six Sigma(3)

BUS 81,Transportation Management(3)

BUS 83,Operations Management(3)

BUS 87,ERP System: Procurement(3)

Logistics and Supply Chain Management, Associate Degree or Certificate of Achievement

This program provides students the opportunity to develop skills in the growing field of logistics and supply chain management. Students will learn about the flow and movement that organizations utilize to produce and deliver their products and services. Logistics and supply chain touches all aspects of a company’s operations — from the movement of raw materials, energy, goods, and money, to people, satellites, information, and an array of operational tools. SMC’s Logistics and Supply Chain Management degree will prepare students for a career in the growing field of global trade and logistics and supply chain. Our program partners with PRO-GTL to enhance education and business partnerships for optimal job opportunities.

Program Learning Outcomes: Upon completion of this program, students will demonstrate coherent and comprehensive understanding of logistics, supply chain management, production and processing, production processes, quality control, scheduling, inventory management, transportation, costs, and techniques for maximizing the effective manufacture and distribution of goods and services for present and future systems.

Area of Emphasis: (24 units)

Required Core Courses: (12 units)

BUS 1,Introduction to Business(3)

BUS 32,Business Communications(3)

BUS 80,Principles of Logistics(3)

BUS 82,Supply Chain Management(3)

Select 3 courses from the following: (9 units)

BUS 57,Introduction to Lean Six Sigma(3)

BUS 81,Transportation Management(3)

BUS 83,Operations Management(3)

BUS 84,Introduction to Procurement(3)

BUS 85,Project Management Global Trade and Logistics(3)

BUS 86,Earned Value Management Systems(3)

BUS 87,EPR System: Procurement(4)

Select 1 course from the following: (3 units)

ACCTG 31A,Excel for Accounting(3)

ACCTG 31B,Advanced Excel for Accounting(3)

CIS 30,Microsoft Excel(3)

CIS 34,Advanced Excel with Visual Basic for Applications(3)

Management/Leadership, Associate Degree or Certificate of Achievement

With the constantly growing variety of businesses in the world, business management career opportunities are vast and diverse. SMC’s Management and Leadership program prepares students for this unlimited field with solid analytical skills, training in methods for resolving problems, and the managerial skills required for planning and executing strategies in pursuit of organizational goals.

Area of Emphasis: (24 units)

Required Core Courses: (12 units)

BUS 1,Introduction to Business(3)

BUS 5,Business Law and the Legal Environment(3)

BUS 32,Business Communications(3)

BUS 65,Management Principles(3)

Select 4 courses from the following: (12 units)

BUS 36,Salesforce for your Business(3)

BUS 36A,Customer Service in the Digital Age(3)

BUS 36B,Introduction to Salesforce Marketing Cloud(3)

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BUS 51,Intercultural Business Communication(3)

COM ST 37,Intercultural Communication(3)

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BUS 54,International Management(3)

BUS 62,Human Relations and Ethical Issues in Business(3)

BUS 67,Business Strategies(3)

BUS 72,Organizational Management and Leadership(3)

BUS 76,Human Resources Management(3)

BUS 79,Bargaining and Negotiations(3)

Marketing, Certificate of Achievement

Every company needs effective marketing to succeed. Our program trains students to analyze business issues, solve problems, develop effective marketing strategies for designated target audiences, and employ the various elements of the marketing mix to achieve specific goals.

Program Learning Outcomes: Upon completion of the program, students will demonstrate coherent and comprehensive analyses of business issues; identify and resolve ethical dilemmas in the domestic and global business environments; and develop an effective marketing strategy that includes a target audience and all elements of the marketing mix.

Area of Emphasis: (18 units)

Required Core Courses: (6 units)

BUS 1,Introduction to Business(3)

BUS 20,Principles of Marketing(3)

Select 4 or more courses from the following: (12 units minimum)

BUS 22,Introduction to Advertising(3)

BUS 23,Principles of Selling(3)

BUS 26,Marketing Research and Consumer Behavior(3)

BUS 28,Marketing Promotion(3)

BUS 29,Public Relations and Publicity (same as JOURN 43)(3)

BUS 32,Business Communications(3)

BUS 34A,Introduction to Digital Marketing (formerly BUS 34)(3)

BUS 34B,Digital Marketing Applications (same as CIS 70)(3)

BUS 35,Customer Relationship Management(3)

BUS 37,Business of Hip-Hop Industry(3)

BUS 52,International Marketing(3)

BUS 59,Design for Delight for the Entrepreneur(3)

BUS 60,Design Thinking for the Entrepreneur(1)

CIS 70,Digital Marketing Applications (same as BUS 34B)(3)

JOURN 43,Public Relations and Publicity (same as BUS 29)(3)

Sales and Promotion, Associate Degree or Certificate of Achievement

This program prepares students for careers in sales and other contemporary marketing responsibilities. Sales promotion techniques are examined as students develop skills in the modern sales process. Developing a strategic approach to customer relationship management and the lifetime value of the customer will equip students with the mindset to succeed in today’s dynamic marketplace.

Program Learning Outcomes: Upon completion of the program, students will demonstrate coherent and comprehensive analyses of business issues, identify and resolve ethical dilemmas in the domestic and global business environment, and develop a sales and promotion plan that incorporates elements of the promotion mix, including social media and an engaging oral and written sales presentation.

Area of Emphasis: (24 units)

Required Courses: (21 units)

BUS 1,Introduction to Business(3)

BUS 20,Principles of Marketing(3)

BUS 22,Introduction to Advertising(3)

BUS 23,Principles of Selling(3)

BUS 28,Marketing Promotion(3)

BUS 32,Business Communications(3)

BUS 34A,Introduction to Digital Marketing (formerly BUS 34)(3)

Select 1 course from the following: (3 units)

BUS 5,Business Law and the Legal Environment(3)

BUS 8,Law for the Entrepreneur(3)

BUS 21,Merchandising Principles(3)

BUS 25,Advertising Display(3)

BUS 27,Introduction to E-Commerce (formerly same as CIS 27)(3)

BUS 34B,Digital Marketing Applications (same as CIS 70)(3)

BUS 37,Business of Hip-Hop Industry(3)

BUS 59,Design for Delight for the Entrepreneur(3)

BUS 62,Human Relations and Ethical Issues in Business(3)

CIS 70,Digital Marketing Applications (same as BUS 34B)(3)

Strategic Management Practices for New Managers, Certificate of Achievement

The Strategic Management Practices for New Managers certificate program aims to provide a pipeline of skilled managerial candidates for local retail, hospitality, and tourism employers. Upon completing the program, students will have the skills to work in an industry that will support their upward social and economic mobility while enhancing their career paths.

Program Learning Outcomes: Manage individuals, teams and businesses using effective leadership skills. Be qualified to perform daily skills needed to be an effective entry or mid-level manager in the retail, hospitality and tourism industries. Practice workplace ethics and prioritize decisions that will result in an inclusive, sustainable work environment. Obtain skills needed to create a competitive resume or portfolio for employment in the retail, hospitality and/or tourism industries.

Area of Emphasis: (9 units)

Required Core Courses: (3 units)

BUS 12,Success Skills for First-Time Manager(3)

Select 2 of the following: (6 units)

BUS 11,Introduction to the Hospitality Industry(3)

BUS 32,Business Communications(3)

BUS 35,Customer Relationship Management(3)

BUS 76,Human Resources Management(3)

BUS 90C,Business Internship(3)

Sustainability in Business, Certificate of Achievement

This program is designed for students who are interested in pursuing an entry level job position (or an upgrade of current skills and knowledge base) in the business field, with a focus on sustainability in business, and need a working knowledge of the fundamental concepts in this area of sustainability. This certificate of achievement in Sustainability in Business comprises four core courses, including Introduction to Sustainability in Business, Corporate Sustainability Reporting, Corporate Sustainability Strategies in Business, and Business Strategies and Social Sustainability. Upon completion of this program, students will be able to demonstrate an understanding of the functions of Global Sustainability in Business and apply key concepts to this setting; explain the procedures of a Global Sustainable Supply Chain from sourcing input materials until the product reaches the end-consumer; demonstrate the procedures for Corporate Sustainability Impact Report (Environmental, Social and Governance Reporting (ESGs); evaluate the current Global Sustainability Corporate culture to determine best practices for building further sustainability in all organizations; and examine the role business plays in advancing diversity, equity, inclusion, innovation, activism and changing policies. The goal of this certificate is to equip students with a strong understanding of Global Sustainability in the context of rapidly evolving Environmental, Social and Governance systems. These systems are impacted by various challenges such as scarcity of resources, climate change, limited access to clean water and diversity, equality and inclusion. In addition to gaining knowledge about these issues, students will also develop the necessary skills for entry-level employment and future career advancement. Achieving this certificate will set students apart from other candidates as 21st-century leaders when seeking employment in various fields, including Business. Additionally, individuals who are already working in Business can benefit from the certificate by expanding their knowledge and skills, increasing their chances for promotion. The Earth Science and Business Advisory Board has recommended this Certificate of Achievement.

Program Learning Outcomes: Upon successful completion of this program, students will demonstrate how sustainability best practices can impact a business’ bottom line by reducing costs and increasing efficiencies and building moral with an organization. Upon successful completion of the program, students will demonstrate an awareness of global businesses’ positive and negative impacts to Environmental, Social, Governance development through the lens of sustainability reporting, which will result in creating a sustainability and climate action plan report. Upon success complete of this program, students will demonstrate a business case that articulates the three pillars of sustainability, (Environmental / Planet, Social / People, Governance / Profits) culminating in a circular economy systems thinking outlook. Upon successful completion of this program, students will create a socially responsible business model in the form of a corporate policy which holds a business leadership accountable for embedding Environmental, Social, Governance into corporate performance.

Area of Emphasis: (12 units)

Required Core Courses: (12 units)

BUS 7,Introduction to Sustainability in Business(3)

BUS 7B,Sustainability Reporting in Business(3)

BUS 7C,Corporate Sustainability Strategies in Business(3)

BUS 7D,Business Strategies and Social Sustainability(3)